Determinants Of Compulsive Buying Behavior Among Young Adults: The Mediating Role Of Materialism

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Determinants Of Compulsive Buying Behavior Among Young Adults The Mediating Role Of Materialism

Download This Complete Project Topic And Material (Chapter 1-5 With References and Questionnaire) Titled Determinants Of Compulsive Buying Behavior Among Young Adults: The Mediating Role Of Materialism. Here On ProjectGate. See Below For The Abstract, Table Of Contents, List Of Figures, List Of Tables, List Of Appendices, List Of Abbreviations, And Chapter One. Click The Download Now Button Below To Get The Complete Project Work Instantly.

PROJECT TOPIC AND MATERIAL ON DETERMINANTS OF COMPULSIVE BUYING BEHAVIOR AMONG YOUNG ADULTS: THE MEDIATING ROLE OF MATERIALISM

The Project File Details

  • Name: Determinants Of Compulsive Buying Behavior Among Young Adults: The Mediating Role Of Materialism
  • Type: PDF and MS Word (DOC)
  • Size: [70 KB]
  • Length: [56] Pages

 

 

Abstract

This research seeks to determine what makes young adults materialistic. The study examines the mediating role of materialism between the contextual factors and compulsive buying. Data was gathered from 219 Pakistani undergraduate university students. Partial Least Square (PLS) technique was used to analyze the data. The study confirms the intuition that more materialistic young adults are more likely to be involved in compulsive buying than are less materialistic young adults. The results were similar with the previous literature conducted in the western culture, indicating that also applies in a modern Islamic society. The findings of the study reveal that materialism mediated the relationship between certain sociological factors (i.e., group, media Celebrity endorsement, and TV advertisement) and compulsive buying. The study highlights the importance of understanding young adults’ materialistic attitudes and consumption decisions and provides key knowledge for researchers, policymakers, and managers of leading brands.

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